Panel Discussion: Social Media that Matters

Today, simply having a social media presence on Facebook, Twitter, LinkedIn, or the blogosphere isn’t enough. As social media use increases at an exponential rate, those who understand how to embrace the technology will live in completely connected worlds. Those who do not will cut themselves off from business and growth opportunities.

Aileron’s Social Media that Matters panel discussion provides a forum for CEOs, presidents, and senior executives to learn social media best practices directly from those who have successfully harnessed the technology to improve businesses. The 90-minute facilitated panel discussion features social media experts, including:

• Dave Lavinsky: speaker, consultant, and co-founder of Growthink
• Barry Moltz: speaker, consultant, and author
• Sarah Robinson: business coach, strategist, and advisor at Fierce Loyalty

During this event, attendees will learn firsthand:

• Three proven best practices to enhance their current social media strategy
• How to use social media tools to increase sales, strengthen online relationships, and build communities
• How to measure social media ROI

Attendees will leave with best practices they can implement immediately within their own organization to increase the success of their social media campaigns.

Meet the Panelists:

Dave Lavinsky - Growthink
www.growthink.com

Dave Lavinsky is an internationally renowned expert in the fields of business planning, capital raising, and new venture development. Over the past decade, Dave has guest lectured at top universities, developed over 100 business plans, and has written hundreds of articles on entrepreneurship, business planning and capital-raising. He is a successful serial entrepreneur, having started and exited multiple Internet and product-focused ventures. As a co-founder of Growthink, Dave has managed more than 150 client engagements across all of Growthink's practice areas. You can read some of Dave's articles on his blog and in Growthink's Business Plan Writing Help Center. On his blog you can also listen to numerous interviews that Dave has conducted with prominent venture capitalists such as Guy Kawasaki and Brad Feld, and prominent angel investors like John Morris, former Chairman of Tech Coast Angels, the largest angel investor network in the country.
Dave also launched and runs Growthink University, which is the leading community for entrepreneurs and business owners to learn how to raise capital. Members of Growthink University have access to all the insider capital raising secrets that Dave has developed over the past decade. Prior to Growthink, Dave gained professional management consulting, marketing consulting and market research experience with FIND/SVP (now Guideline), BPA International and The NPD Group. Dave has an MBA from the Anderson School of Management at UCLA and earned his Bachelor's degree from the University of Virginia.

Barry Moltz – Getting Small Businesses Unstuck
www.barrymoltz.com

With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners out of their funk and marching forward. After successfully selling his last operating business, Barry has branched out into a number of entrepreneurship-related activities. He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. He has appeared on many TV and radio programs such as The Big Idea with Donny Deutsch and The Tavis Smiley Show. He hosts his own radio show, Business Insanity Talk Radio, and writes regularly for the American Express Open Forum, Allbusiness.com, the Huffington Post, the Chicago Tribune’s Chicago Now and Crain’s Chicago Enterprise City.

Sarah Robinson – Fierce Loyalty & Escaping Mediocrity
www.fierce-loyalty.com

Sarah Robinson is the founder and CEO of Sarah Robinson Co. which includes her companies, Fierce Loyalty and Escaping Mediocrity. She is a seasoned business coach, strategist, advisor and speaker who helps entrepreneurs, small businesses and nonprofits create stand apart, successful businesses. She brings her ferocious brand of writing, consulting, coaching and speaking to both the entrepreneurial and the corporate community. Based in Birmingham, Alabama, she works with international clients on building a thriving, successful community, increasing social media effectiveness, and developing a remarkable online and offline business presence. Her expertise in business and organizational change was developed through many years of working with and providing coaching to other entrepreneurs and start-up non-profits, where she honed her ability to “turn around” thousands of struggling individuals and organizations. On her blog she talks about life as an entrepreneur but also offers ideas, strategies and inspirations to other entrepreneurs who want to break free from the strangle-hold of mediocrity both in business and in life.

Some Notable Mentions:

• Ranking No. 47 on Dun & Bradstreet’s list of the Most Influential Small Business Experts on Twitter.
• Listed in Forbes Magazine’s Top 25 Most Influential Women Tweeting about Entrepreneurship.
• Selected by Seth Godin as part of his inaugural Domino Project Street Team.
• Curator for TEDxRedMountain.
• Quoted by Entrepreneur.com, AOL.com and other leading industry publications and profiled on AmEx Open.

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More information:

For more information about this program please call us at (937) 669-6500 or e-mail an Aileron representative.