UDevelop Digital Marketing Strategy

Applications for winter semester are closed. Now accepting applications for fall 2013.

Technology is changing at a rapid pace, and a company website is no longer the extent of a digital marketing strategy. Today, tablets, smartphones, and other devices are changing the way companies market to and interact with customers.

Many small businesses find it difficult to stay on top of rapidly changing technology and are unprepared to capitalize on the opportunities digital marketing provides. Now, small businesses can gain perspective (and a digital marketing strategy they can implement) from a group of individuals who are living the digital lifestyle every day.

Aileron has partnered with the University of Dayton to offer the UDevelop Digital Marketing Strategy program. The program partners small businesses with a team of four University of Dayton juniors or seniors who are pursuing a marketing degree. Participating businesses receive a customized digital marketing plan and strategy created by the University of Dayton student team, while the students gain valuable real-world business experience.

During the program, you’ll hold an introductory meeting with your team so they can learn about your company, previous digital marketing efforts, and specific digital marketing objectives and expectations. After this meeting, your team will begin developing a customized strategic digital marketing plan and will meet with you on two additional occasions to address any follow-up questions and to update you on their progress.

The team will present their digital marketing plan to your company during a final meeting. The students will prioritize each component of the plan, so you know what strategies to implement and when. Upon completion of the UDevelop program, you can extend an internship to one of the members of the student team who can help your company execute the strategy.

The entire program is overseen by a University of Dayton faculty member.

Here’s what others have said about the program:
I just have to tell you how impressed we were of the University of Dayton marketing students who worked with our company developing a social media program. Their involvement and knowledge advanced our process tremendously. I would highly encourage others to take advantage of this experience.
-- Evelyn Flock, 1157 designconcepts

Thank you for the opportunity to participate in this program. We truly appreciate the hard work and dedication of the students and enjoyed the experience. The program allowed us to begin using social media in our marketing, a goal of ours for a long time.
-- Holly Hill, Brethren Retirement Community

We thoroughly enjoyed working with the team from the University of Dayton. The final presentation was above and beyond our expectations. They really took the time to include minute details that would otherwise have been overlooked, such as providing us with a directions manual. The students went above and beyond what we were hoping for.
-- Jenna Clericus, LifePlan Financial Group, Inc.

When is this program offered?
Aileron offers the UDevelop Digital Marketing Strategy program twice a year, during the fall and winter semesters.

Companies interested in the program can apply by clicking here to submit their interest.

Contact:
For more information about this program, please call Tara Hemelgarn at (937) 669-6515 or email at tara.hemelgarn@aileron.org.